PRIMARY PURPOSE: We are seeking a strategic and innovative part-time Director of Marketing to lead our email marketing and communications initiatives in support of both sales growth and retention. This role will oversee the development, execution, and analysis of high-impact campaigns that advance our mission of promoting Ignatius Book Fairs. The ideal candidate combines creative vision with analytical insight, ensuring consistent messaging, brand alignment, and measurable results. In addition, this leader will provide strategic guidance and operational support to ensure the success and growth of their team. This opportunity offers deep purpose, meaningful impact, and the ability to shape a growing national initiative that brings Catholic books and values to schools and families across the country.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Email Campaign Development: Create and manage email marketing campaigns for both sales and donation purposes.
• Content Creation: Write compelling and persuasive email content that aligns with our mission and goals.
• Campaign Management: Segment email lists, schedule email sends, and monitor campaign performance.
• Analytics and Reporting: Track and analyze email campaign metrics to measure success and identify areas for improvement.
• Collaboration: Work closely with the sales, marketing and operations teams to align email campaigns with overall strategies and goals.
• Book Fair Management: Assist customers with planning, organizing, and executing successful book fairs.
• Customer Support: Provide guidance and support to book fair customers, addressing any issues and ensuring a smooth operation.
• Event Coordination: Manage logistics for book fairs, including setup, inventory management, and promotional activities.
• Maintain accurate records of communications and interactions using CRM software.

EDUCATION: Bachelor’s Degree

EXPERIENCE: Minimum of 3 years experience related to Sales and Marketing.

CERTIFICATION: N/A

KNOWLEDGE, SKILLS AND ABILITIES:

• Exceptional time management and organization skills
• Strong oral and written communication skills
• Ability to work independently, collaboratively, and under supervision.
• Willingness to serve, and build relationships with the troupe
• Must possess strong initiative, leadership skills, organizational and project management skills, with the ability to multitask to manage a variety of projects and priorities, coordinating the actions of others, follow through on projects to timely completion, and demonstrate excellent judgment with attention to detail.
• Microsoft Office experience with Word, Outlook, Publisher, Excel, Power Point software experience.
• Must support the University’s Catholic mission.

PHYSICAL SKILLS AND ABILITIES: Requires ordinary ambulatory skills sufficient to visit other locations; the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of 10 - 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, type and perform data entry, visual acuity to use a keyboard, operate equipment and read technical information, ability to hear in order to answer telephones and to communicate verbally, and the ability to sit for extended periods of time.

WORKING CONDITIONS: Work is performed indoors with minimal safety hazards, and requires seated, standing, and movement work.