Description of Duties:

Social Media Engagement and Outreach

-Continuously review and connect calendar events of interest to our potential clients as well as relevant travel/international affairs events

-Create engaging Social Media content across multiple platforms, responding to customers

-Follow our Group Leaders’ and Pilgrims’ Social Media accounts, especially during pilgrimage, to engage with them and generate more content

-Develop and Execute an analytics program to continuously improve content to maximize engagement, Analyzing the social data/metrics, insights and best practice and sharing results with management and acting independently, if appropriate, on the recommendations.

-Continuously improve number of followers and likes

Marketing & Advertising

-Develop and Execute 206 Tours’ Omnichannel Marketing Strategy—including Social Media, Email, and other marketing channels as necessary-building content plans to align content with overall brand objectives and initiating recommendations for campaigns

-Monitor digital marketing trends

-Develop and Execute 206 Tours’ Digital Advertising Strategy—creating and posting Ads targeting specific audiences

-Execute an Analytics program to track Marketing and Advertising Success (including ROI) and adjust and refine plans as necessary

-Produce Blog and Website content as needed

-Identify, evaluate, and implement new potential advertising/marketing opportunities, techniques, digital tools, and platforms

-Manage 206 Tours email contact lists

Product Design and Production

-Design and create materials to support 206 Tours’ attendance at various Catholic events

-Design materials: Flyers, Ads, Banners, Posters, various Branded Paper goods)

-Copywrighting on behalf of 206 Tours

-Assist the Art Director with Graphic Design for Website and edits to content as necessary

Business Intelligence, Customer Reviews, and Compliance

- CMS Upload and edit content as needed

- Monitoring/respond to online reviews.

- Follow events and share info re. updates, etc.

-Ensure 206 Tours’ listings are kept up to date on all websites (e.g. Google, Yelp, Glassdoor)

-Ensure 206 Tours’ Social Media accounts and other online presence is in compliance with platforms’ policies and any other applicable regulations

-Monitor competitors, ground suppliers, airlines, hotels, our team, shrines and government tourist boards

Other

-Assist with special projects, as needed

Desired General Skills & Experience:

• Strong understanding of social media platforms: This includes in-depth knowledge of the nuances of each platform (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, etc.), best practices, algorithm updates, and emerging trends.

• Content creation skills: Ability to create engaging and compelling content, including text, images, videos, and stories. This may involve writing, graphic design, video editing, and photography skills.

• Excellent communication skills: Both written and verbal communication are crucial for interacting with audiences, collaborating with team members, and representing the brand effectively.

• Analytical skills: Ability to track, analyze, and interpret social media data to measure performance, identify trends, and optimize campaigns. Familiarity with analytics tools like Google Analytics, platform-specific analytics, and third-party social media management platforms is often required.

• Community management skills: Ability to engage with followers, respond to comments and messages, and build a positive online community.

• Marketing knowledge: Understanding of basic marketing principles, including branding, target audience identification, and campaign development.

• Adaptability and creativity: Social media is constantly evolving, so the ability to adapt to new trends and think creatively is essential.

• Attention to detail: Social media requires meticulous attention to detail to ensure accuracy, consistency, and brand voice.

Software & Tools:

• Familiarity with social media management platforms (e.g., Hootsuite, MailChimp).

• Experience with graphic design software (e.g., Adobe Photoshop, Canva).

• Video editing skills (e.g., Adobe Premiere Pro, Final Cut Pro).

• Analytics tools (e.g., Google Analytics, platform-specific analytics).